Advantages of Well-Being Programs for Company Growth

Advantages of Well-Being Programs for Company Growth

Well-being is a personnel retention trend aimed at increasing the level of workplace wellness and engaging employees in the working process. How does the HR industry apply this tool? What are its advantages?

Well-being definition: what does it include?

Well-being definition: what does it include?

Well-being, or human welfare, is the basis for personality efficiency, the key to its productivity and energy. Besides, the following core qualities of life indicator should be fulfilled:

  • physical;

  • psychological;

  • financial;

  • social.

Human wellness is the main factor in the working process engagement and productivity. The ultimate outcome also depends on the comfort level at work and at home as well as the assessment of employees’ contribution to the common cause.

The success of any company is determined by its team members: it is referred not only to their professional skills but also to physical and psychological well-being. The care for staff prosperity results in better performance and greater profitability of the company.

Well-being impact

Let’s examine precise factors depending on the efficient care of personnel wellness. People with high life satisfaction are stress-resistant, positive, and active, and this is not the whole story.

Such employees:

  • are prolific;

  • less often get sick;

  • do not skip their job;

  • have excellent creative potential;

  • less commonly shift to competitors.

Successful workers also can act as unofficial brand ambassadors for other specialists: they attract new valuable individuals to the company and motivate them by their own example. Foreign companies have been long focusing on Well-being, trying to enhance staff involvement.

Successful workers

Enterprises taking care of personnel wellness:

  • are more economically viable;

  • feature long-term customer relations;

  • implement more innovations;

  • show the perfect corporate culture;

  • cut expenses for staff operations.

According to research, the majority of traumatic situations at the manufacturing site occur when employees are tired out, disoriented, or sick. Well-being comprehensive programs allow to reduce injury risks and related expenditures (subsequent payments).

According to the 2019’s study of CIPD, Well-being is able to improve the business successfulness sixfold.

Program benefits in comparison with training

A lot of major companies have already appreciated the Well-being tool benefits as well as the direct relation between business success and personnel wellness. However, not all the Well-being approaches are fruitful. One of the challenges can be the purchase of a single-use off-the-shelf solution for your company. For example, one-day training for employees or holding a healthy day in the office twice a year. Why similar methods are inefficient and expenses are in vain?

  • Staff members perceive one-off events as a common entertainment, jokingly.

  • This approach does not have consistency and background.

  • It is impossible to calculate and assess the resulting character.

Here is an alternative: customized Well-being programs based on special features of company operations and its team and integrated systematically on a permanent basis.

Investments in similar programs can significantly decrease expenditures for staff relations in the long term as well as avoid losses caused by frequent quits, compensations, and search for new people. Moreover, the constant support of such initiatives gives credibility to employers and companies.


Program benefits in comparison with training

Proper implementation of Well-being programs

Like any other complex approach, Well-being requires a staged implementation, situation analysis, and regular result evaluation. What steps should be taken to succeed?

The analysis of the job environment and personnel requests. At this stage, we should carefully explore team vulnerabilities, wishes, and problems, as well as consider individual aspects. Personal factors have the biggest impact on human performance.

The assessment of efficiency. You should always monitor changes, receive feedback and requests of workers, and take into account the interest in the program. Thus, you can obtain statistics and see what measures are efficient.

The division of focus areas. It is better to work on different areas, clearly dividing them, and not to focus on one aspect. Well-being consists of healthy lifestyle promotion (physical exercises, appropriate diet), psychological comfort increase (self-development, meditation), entertaining teambuilding tasks, etc.

Regular staff informing. You should regularly inform all employees of Well-being programs in a creative and alluring form. Another crucial method is to share success stories of individual team members: describing them in corporate newspapers and on company websites or social media.


The concern about personnel wellness means profitable investments in performance management, competitive growth, and advanced corporate culture. The above-mentioned strategies are useful to large, small and medium-sized businesses intended to attract and retain valuable professionals as well as to reveal their working potential as much as possible.


You will be able to discover more about Well-being programs and their adoption at w2 conference Moscow to be held on March 19. Event program >>>


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