Development Director at Apostrophe-Media Tatiana Ananieva To Tell About Corporate Social Interaction and Happiness in Business at w2 Conference Moscow

Development Director at Apostrophe-Media Tatiana Ananieva To Tell About Corporate Social Interaction and Happiness in Business at w2 Conference Moscow

What practices can develop social interaction on the corporate level? How to create an environment of happiness for the employees? On April 28, guests of w2 conference Moscow will find out about that from Business Development Director at Apostrophe-Media Tatiana Ananieva.

Speaker will make a presentation titled: “Practices of improving social interaction at the companies as a tool of happiness improvement”.

Key points:

  • relationships with other people and engagement as a basis for happiness;

  • how can companies create a happy environment and integrate happiness practices;

  • methods of developing the inner corporate society as a tool for employee happiness growth;

  • how to develop an open communicational interaction policy, feedback culture and appreciation culture.

Tatiana has been working in personnel management and marketing for 15 years, being an expert in employer brand development and corporate culture management. Speaker has been listed in one of 100 best commercial and marketing directors for three times, according to Kommersant magazine and the Association of managers.

Expert headed the “Employer’s brand” project at Rosatom and held a position of Marketing and Business Development Director at Agenstvo Kontakt. Has been organizing the HR communications, corporate culture and employer’s brand development projects at Rusagro, Beeline, Nokian Tyres, CDEK, Sberbank, Mail Ru Group etc.

Currently Tatiana is a Business Development Director at Apostrophe-Media – a company providing HR consulting, analysis services, as well as establishment and development of corporate culture and brand of the employer.


The speaker also coordinates “Employee happiness manager” program at MACS – the Moscow school of advanced communications, and teaches “Employer’s brand” and HR marketing course at the Faculty of Management at National Research University Higher School of Economics. Member of the judge panel at Graduate Awards and Central Asia Employer Brand Award. Provides presentations at industry-specific conferences and has her own blogs on HR-TV.ru, Snob portal and Apostrophe-Media website.

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